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THE

NAIVE
SIDE

THE NAIVE SIDE

BOUND series at PDF SEOUL

YEAR: 2024

LOCATION: PDF SEOUL (SEOUL, KR)

THE NAIVE SIDE launched and exhibited the first edition of the BOUND series for PDF SEOUL from May 21 to May 31.



The first BOUND series for PDF SEOUL reinterprets traditional binding methods with the taste of THE NAIVE SIDE, creating an industrial and cold metal structure onto which layers of canvas fibers and oil-treated black leather are roughly stitched by hand. 

Before the advent of adhesive binding, the act of binding and sewing with thread was the most effective form of preserving books. Just as words come together to form sentences, sentences to paragraphs, and paragraphs to create a book, books have always begun and continued through all acts of 'binding and editing.' 

Gathering and editing various inspirations related to photography, design, and fashion in Itaewon, PDF Seoul allows us to glimpse the delicate and warm gathering of small elements beneath the restrained and cold appearance. We were hoping that this vibe would be conveyed through the first BOUND series.

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